Who-Fu

Masayoshi and Magico Nakamura both grew up in Japan but met in New York in 2008,where they formed their partnership.

With a shared background in graphic design theirs is the perfect pairing of a multi-disciplinary visual artist and film and commercials director. They have established themselves as top talent on the international commercials scene creating spots for vh1 and Nickelodeon, whilst taking commissions for their award-winning illustration work.

Named as "one to watch" in Print Magazine and How Magazine, Masa, aka Good General, specialises in moving image across all platforms, from commercials to broadcast design and music video.

Meanwhile, Magico has gained international recognition for her film and commercial work at major festivals, including winning the Getty Images "Inspired" Award.

Who-Fu won the Adobe Records prize for their film "Reflection Plus" and their video "Hibi No Neiro" for Japanese band Sour, recently won awards at the Tokyo Type Directors Club and the Japan Media Festival.